Client Testimonial
We engaged Jens Norgaard to do a strategic review of the port’s car segment. The review aimed at making sense of the industry trends and the risk and opportunities they imply. As an outcome of the project, a number of strategic options were identified as well as tactical actions. The recommendation did not lead to a material change in the strategic approach to the segment, however it did contribute positively via a rigorous analytical approach and a set of outcomes that provided more transparency and concrete actions to execute on. We were very satisfied with Norgaard Management & Consulting.

Sune Christensen, Copenhagen Malmö Port

Assignments and projects

Joint Venture Project at BLG Logistics

The objective was to negotiate the parameters for a joint venture with a Chinese FVL company. This included talking with potential customers, developing a business plan with the JV partner, and drafting the actual agreement. This was a one year part-time project.

FVL Supply Chain Development at SAIC Anji Logistics

In the early stages of developing the supply chain for the MG brand in Europe, Anji Logistics needed local experience to craft the strategy and to finding the suppliers. This was a one year full-time assignment.

Strategy Review at Copenhagen Malmö Port

The strategy of the automotive business segment was reviewed and a revised go-to-market strategy was decided. We engaged with customers, suppliers and other stakeholders as part of the process. This was a two months project.

Strategy Review at Safmarine

The newly appointed CEO wanted to review and test the strategy. With involvement of about 20 senior managers we reviewed the various elements of the strategy. In the end we did not change core strategy but we sharpened it and added objectives, scorecards and developed a communication strategy. The strategy was then (re)launched at a conference for the larger management group and it was made real and impactful with actions for all individuals. This was a six months part-time assignment.

Inbound Supply Chain Review at Teeuwissen

Teeuwissen asked me to review their inbound supply chain and to evaluate the effectiveness of their mix of own trucks and 3rd party suppliers. The project started with the documentation of all procedures and afterwards we developed better tools and KPIs to run the inbound supply and evaluate the performance. This was a two months part-time assignment.

Growth Strategy Development at Confidential

A break-bulk shipping company wanted to get back on the growth path after some years of rationalisation of services. After an initial market study we concluded that the growing export market from China was the best bet. We went to China and visited some large, prospective customers to affirm our market assessment. Lastly we prepared the board presentation for the strategy and the investment proposal for four purpose-built vessels which was approved. This was a five months part-time project.

CEO Sparring at WINEtalks

I had regularly conversations with the CEO of WINEtalks about the development of the online wine tasting concept, related services and the go-to-market strategy. One physical meeting followed by regular online meetings lasted a couple of months.